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Detroit, MI

Welcome to our Rochester Hills, MI branch — previously Empire Wire & Cable — where a dedicated team of application engineers, technical specialists, and sales professionals work to support your connectivity, automation, and cabling needs. This branch built its reputation as both a leading automation distributor and a manufacturer of custom cable assemblies, offering deep technical expertise, custom over‑molding, and ingenious cable‑management solutions.

What You Can Expect at This Location

Our Rochester Hills branch is more than just a stocking warehouse — it’s a hub for automation, cabling, and structural solutions, staffed by engineers who understand your systems and your challenges. We’re committed to your success at every stage: design, procurement, implementation, and ongoing support.

Capabilities include:

  • Stocking: Broad inventory of automation components, wire, cable, assemblies, and other electrical products to support fast turnaround and minimize downtime.
  • Cobot Center of Excellence: Guidance and integration support for collaborative robots, helping you maximize ROI and safety.
  • 80/20 Center of Excellence: Design expertise and custom solutions for T-slot aluminum framing, guarding, and machine structure needs.
  • Wire & Cable Center of Excellence: As a leader in custom assemblies, overmolding, and complex cable solutions, Empire’s original staff brings deep wiring expertise to every project.
  • Technical Support: On-site and remote troubleshooting, application help, and system-level engineering support from experienced professionals.
  • Training: Hands-on training sessions, workshops, and product education tailored to your team’s needs.
  • Sales: Account and application engineers committed to finding the right solution — whether that’s engineered assemblies, automation controls, or connectivity.

Trusted Expertise, Enhanced Capabilities

Formerly Empire Wire & Cable, this branch continues to deliver the same deep technical and customer-focused service that made Empire a Midwest leader. Empire grew from its cable‑distribution roots into a highly respected manufacturer of custom cable assemblies, overmolded harnesses, robot dress solutions, and more — all while maintaining strong technical support and inventiveness.

Now part of GCG Automation & Factory Solutions, we combine Empire’s engineering strength and innovation with a national, value‑added distribution network. With GCG, you benefit from on‑time delivery, extensive inventory, engineering excellence, technical know‑how, and a reliable supply chain.

Contact Us

Need a quote or help automating? Reach out to our team.
2119 Austin Ave.
Rochester Hills, MI 48309